Global Marketing

One of the weakness that Neiman Marcus have is that they do not have a single location overseas. Even tough you can shop online which will be considered a global market anyway, they will have to look at that aspect also. This is a definite negative for the company as a presence in other countries would expand their affluent clientele and increase their revenue. A major objective of Neiman Marcus in this area will be store expansion overseas. They are dedicated to store growth especially into the new markets both domestically and abroad. Analysis has indicated several locations in Asia, the middle East and Europe that will be beneficial for them and once they meet their commitment domestically, they will start expanding globally to match and get ahead of their competitor Saks Fifth Avenue which currently hold a store in Saudi Arabia. By the year 2010, the group wants to have a least 5 stores overseas. This will be their main target in this area but if they can open more, it will be more revenue into their packet.