Global Marketing

Neiman Marcus Operations overseas is not far-fetched. It is well known, world class brand. It is very complicated to open a store overseas. It will be best by licensing, the kind of thing that Saks is doing said Traub (former Bloomingdale's chairman). Licensing is not lucrative. It is difficult to make a major difference in earnings per share. the bigger advantage is the international exposure it provides. Past management of the retailers have examine foreign cities for possible Neiman Marcus and Bergdorf Goodman units. Asia seems more likely for Neiman Marcus than Europe said the retail source. One reason is that Taubman Centers is forming Taubman Asia to develop shopping centers in the Asia Pacific regions. Five of the 22 Taubman regional centers in the US house Neiman Marcus units and 3 have Neiman's outlet currently known as Last Call.