Marketing planning

This area is very important. Let's take an example here, when teenager are looking for clothing, they are looking for what is popular, currently in fashion and cutting edges. The marketing team will then need to develop a campaign built around the labels and build a vehicle that will be the revenue driver. They need to find solution that will help them penetrate the youth market. By also doing so, they will have to keep in mind the cost of the merchandise without blowing the image of the store because remember that Neiman Marcus is an upscale store. The marketing will be responsible for keeping that image up without being very costly. They will also target family oriented neighborhood. In order to accomplish this goal they will have to work closely with the management and finance team so they can be able to project their new sale.