Consumer Decision Making

This is critical to any business. It is very important to know what your consumer are attracted to. Meaningful consumer experiences are based on the relationship between brands and products. Brands can increase the value of the products and the services of a company. For the case here, Neiman Marcus is appealing to people that love brand name stuffs. They sell so many designer brands like: Gucci, Prada, Lamb, 7 for all mankind and many more. By offering a variety of designer items, they are satisfying the needs of their consumers. One of their targeted market was with the teenagers. Neiman should definitely target the young market. They have now a market for the teenagers. The plan will be to attract , acquire the shoppers and keep them for a lifetime. By doing so they are making sure that the parents are pleased and they are bringing their children along. In this process the marketing team will be involved so they can attend to the needs of their customers.