Market Research

Neiman is planning to increase its market presence by opening some new stores in location of strategic importance. the company has open some stores and are planning to open some new one by 2010. Opening new stores increase the company customer's reach. Neiman Marcus offers a strong brand portfolio. The retailers offers private label and branded merchandise through its sale channel. The store offers apparel under the "Neiman Marcus" and "NM exclusive" or "NM private label". National brands can increase customer traffic due to brand recognition they possess in the market.