Business Marketing

Like any business, Neiman has a business marketing. I will take the example of their credit cards with HSBC. Neiman sold their card business to HSBC in 2005. This is a business dealing with another business. Neiman ended up suing HSBC over fees and interest rates in 2008. The lawsuit was settled in May 2008. They sold that business to the bank so they can make some type of profit with it. Another company also that Neiman dealt with was SONY. Both companies entered an agreement where Sony was going to be the exclusive provider of electronics made available to Neiman Marcus InCircle Reward Program Members. The Neiman Marcus reward program cater to some of the world discerning customer of luxury goods. A business can have their marketing on every level. That is why we have all type of marketing division.