Developing and Managing product

It is an important phase of the business because the retail need to know what they will need in their store. An example at Neiman was the introduction this month of a new product: "The Bergio Collection" but they are only trying them in two locations to see how it will do. Bergio is an upscale jewelry retailer. They sell their jewelry to over 150 independents stores in the US. Now they are been associated with Neiman Which is well known for Fine apparels. By associating Bergio with Neiman, They are expecting a name recognition because Neiman already have that name recognition. Bergio will be exposed to the rest of the world. Neiman are choosing to introduce the brand in two of their stores in their Jersey locations.