Neiman Marcus marketing channel

Marketing channel is very important to the business. At Neiman, they use direct marketing in accordance with other marketing channel. For example, Neiman is selling a luxury sheet on their website but they do not have that in the store. They do have a supply chain that gets the merchandise quickly to the web for their customer to have a wide selection of product. Neiman like many other retailers in marketing channel are performing a lot several functions like the flow of goods between the buyer and the producer.