Sales Promotion

The economy is forcing many stores to go through some promotional sales. At Neiman, they are using sales promotion like the Midday Dash. They discount certain item at very low using the social media and the email to target customers. They only do it for a short period of time in the middle of the day. I think it is very effective because they discount the items. It may be something that you really wanted but you couldn't afford it and now you with the midday dash, you can. the holidays are approaching also and it will give people some ideas of gifts without going to the store. With this recession, many people can use every bit they can save. This is the way to go Neiman.